Equipment

The Lamkin grip lineup for 2020 could be summarized in one word: Comfort. But don’t be confused that its latest offerings are simply focused on soft, cushioned feel. No, rather the Lamkin grip philosophy seems geared to getting golfers to be more comfortable with how to line up the hands on the club to produce
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The Odyssey Toulon Design family of putters, the premium collection of classic milled designs that features modern technological elements in the face and shaft, adds two new models for 2020. Even better, that lineup is part of the company’s Odyssey Fits interactive putting analysis tool that matches your stroke to a particular model in as
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The Acushnet Company, parent company of the top-selling Titleist golf balls, launched a new ball brand today—Union Green—and in a bit of an upset, it has nothing to do with the USGA’s saber-rattling about rolling back the golf ball. Union Green features two new non-urethane-cover golf balls on the affordable end of the price-point universe
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Grab ahold of the new Sacks Parente putters and immediately you might lose your balance. And that’s the point. Designed with what founder Steve Sacks called “ultra-low balance point technology,” these lightweight putters at once seem to float and at the same time swing themselves. That’s the point, Sacks says, and that’s what’s wrong with
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If you think the Honma TR20 family of clubs, which debuts two drivers and two sets of irons this week, simply continues the company’s long-standing approach to aesthetically refined craftsmanship, you’d barely be half right. Fact is, while the attention to cosmetics is unrelenting as usual with the brand that often gets attention for its
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For Odyssey, the mission in 2020 seems to be not just about making better putters. It’s about making golfers into better putters. That effort will pursue multiple levels, and includes introducing putters that not only improve performance on mis-hits but models that improve the consistency of the stroke, the consistency of the way the ball
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The new Titleist Tour Soft and Velocity golf balls may not grab all the headlines of the company’s world famous, tour-played Pro V1 family, but don’t be fooled. The audience for these products is just as demanding as any tour player and maybe more so. After all these golfers speak loudly with their wallets. “Golf
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