Equipment

The Odyssey Stroke Lab putters came to the market touting a new consistency in putting strokes. The combination shaft of steel and graphite took 40 grams out of the middle of the putter and redistributed the mass to the grip and head to better balance the head, shaft and grip system. That switch, said Odyssey
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The Srixon Soft Feel Brite is an extension of the brand’s low-compression two-piece Soft Feel ball. It’s also a reflection of a growing shift in the perception of golf balls with colors other than white. The Soft Feel Brite, which will now be part of the 11th generation of the Soft Feel franchise, employs the
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The Titleist TruFeel may not garner all the headlines that the company’s flagship Pro V1 franchise gets for all its success on the world’s professional tours, but the low-compression two-piece ball aimed at moderate swing speed golfers shares one important element with the Pro V1 franchise: Both balls are developed with extensive input from the
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Nothing against your neighborhood golf store, but our experts are the most knowledgable golf gearheads around. Golf Digest’s equipment editors, Mike Stachura and E. Michael Johnson, have covered the golf equipment business for decades, and there are few who know this space better. We’ve asked them to answer your questions in a weekly equipment round-up.
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The Honma XP-1 lineup of woods and irons may live in the world of game-improvement with their draw-biased woods and multi-material irons and lightweight graphite shafts. But apparently Justin Rose, the former world No. 1 who is the company’s leading tour player, thought they looked good enough for him. According to Chris McGinley, Honma’s vice
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Professional golfers are a pampered bunch. Between equipment manufacturers and tour trailers, players have access to every club imaginable—often before equipment is even available at retail. Some players, however, are perfectly content to stay away from the latest and greatest, opting instead for familiarity over technological superiority. Here are seven players who might that philosophy
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The Cleveland Launcher family of irons and hybrids drew their inspiration from desperation, specifically the desperation of average golfers with their relative lack of success hitting shots toward the green. According to data Cleveland’s engineers have studied, from 150-200 yards, average golfers are only hitting the green 15 percent of the time from the rough,
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Nothing against your neighborhood golf store, but they have nothing on our experts. Golf Digest’s equipment editors, Mike Stachura and E. Michael Johnson, have covered the golf equipment business for decades, and there are few people who know this space better. We’ve asked them to answer your questions in a weekly equipment round-up. Tweet them
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The Bettinardi Queen B 8 Slant Limited Run putter is no doubt another enhancement to the company’s putter lineup courtesy the mind of founder and chief designer Robert J. Bettinardi. But it’s also a development fueled by the minds of the 13 professional golfers on the Bettinardi tour staff. The result is not merely another
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Chances are good that in the past two years, either you’ve played TaylorMade’s P790 irons or know someone who has. The company’s top-selling players distance iron of all time has developed a devoted following. It’s easy to understand why. The hollow construction has been a game-changer. Combined with an ultra-thin clubface backed by a polyurethane-foam
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The golf equipment landscape is a continual cycle of innovation and bold ideas brought to fruition through manufacturing prowess—all to help everyday players and tour pros play better. Most of the time those ideas hit the mark, or at least are not far off of it, gaining acceptance from consumers. Occasionally, however, a product runs
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The Callaway JAWS MD5 wedges, the company’s most vast wedge offering in its history, reflect a wholesale rethinking of a subject many thought the USGA already had closed the book on: wedge grooves and spin generation. When the new groove rule was instituted back in 2009, it led to a rash of experimentation about grooves
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The Cleveland Launcher HB Turbo lineup of metalwoods, and most especially the driver, take their inspiration from a wedge. It isn’t every day the shortest hitting club in the bag inspires the longest hitting clubs, but like the company’s CBX 2 wedges, the Launcher HB Turbo woods are a call for functional simplicity designed to
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